In the realm of full-size luxury sedans, The Genesis G90 stands as an unexpected underdog. Introduced in 2015 as the Hyundai Equus and fully rebranded in its second generation in 2021, the G90 has steadily evolved into a flagship that competes head-on with stalwarts from Germany and beyond. Although its debut caused ripples, it’s the latest 2025 model that truly asserts Genesis’ ambitions: opulent, tech-packed, and surprisingly grounded in value.
1. Design & Aesthetics
From the moment you approach, the G90 exudes presence. A dignified stance, anchored by the signature Crest grille and refined quad‑LED headlights, announces its premium intentions. The side profile is marked by a sweeping parabolic line, reminiscent of more expensive European rivals. At the rear, elongated taillights stretch across a crisp buttress, providing a sense of width and gravitas.
The interior is pure luxury: Nappa leather, open‑pore wood accents, and minimalist design elements channel a “Beauty of White Space” philosophy. Ambient lighting, exquisite stitching, and soft surfaces complete the experience. Rear passengers are treated like VIPs, with heated, ventilated and massaging seats, power‑closing doors, and a whisper‑quiet cabin.
2. Power & Performance
Under the hood, you have two potent engines paired with all‑wheel drive and an 8‑speed automatic transmission:
- 3.5L twin‑turbo V6 (base)
- Output: 375 hp & 391 lb‑ft
- 0–60 mph: brisk acceleration in a relaxed manner
- Fuel economy: approx. 18 mpg city / 26 mpg highway
- 3.5L e‑Supercharged mild‑hybrid variant (upgrade)
- Output: 409 hp & 405 lb‑ft
- 0–60 mph: ~5.4 sec in MotorTrend testing
- Fuel economy: slightly lower at ~17/24 mpg
Driving doesn’t feel sporty—it’s serene and unhurried. The electronically-controlled suspension with road preview eases bumps before you feel them, emphasizing comfort above all else.
3. Technology & Features
Genesis loads the G90 with premium tech as standard equipment—things luxury rivals often charge extra for:
- Dual 12.3-inch digital displays (instrument cluster + infotainment)
- Wireless Apple CarPlay & Android Auto as standard
- Bang & Olufsen 26-speaker sound system
- Advanced safety suite: front/rear automatic braking, blind-spot monitor, cross-traffic alert, lane-keep assist, adaptive cruise control, automatic high-beams
- Driver-centric innovations: smart posture seats, ergo-motion rear seats, multi-chamber air suspension, active noise cancellation
The result is a cabin tailored for serene comfort, supported by intelligent ergonomics, especially impressive considering the tech is mostly offered without upsells.
4. Practicality
- Cargo space: modest 10.6 cu ft—not the biggest in class
- Seating: Spacious and sumptuous for five
- Fuel economy: Comfortable but not class-leading
- Warranty: 5 years/60,000 mi basic—helpful long-term coverage
5. Pros & Cons
| 👍 Pros | 👎 Cons |
|---|---|
| Ultra‑luxurious interior feels boutique-level | Cargo space is notably small |
| Loaded with features as standard | Desire for sportiness? Look elsewhere |
| Serene and comfortable ride | Fuel efficiency trails hybrids and EV rivals |
| Competitive pricing (~$90K‑$100K) | Brand awareness lags behind German icons |
| Excellent active safety tech | Not the driver’s sport sedan of dreams |
6. Pricing & Positioning
- 3.5T base model: starts around $89,700 MSRP.
- 3.5T e‑Supercharger: tops $100,000 but includes nearly everything.
For sub-$100K, you’re getting massaging seats, air suspension, an advanced audio system, driver aids, and premium materials—features that cost thousands more on luxury badges.
7. Why Buy the G90?
- Quiet status: If you’re seeking staggeringly smooth comfort over dynamic thrills, the G90 excels.
- Feature-rich value: Genesis packs in luxury and tech without nickel‑and‑diming.
- Underdog appeal: Stand out in a world of Audis and Mercedes with something unexpectedly elegant.
- Safety & comfort: High IIHS ratings and thoughtful features mean fewer surprises and more plush drives.
8. Room for Growth
Genesis is rumored to introduce an all‑electric G90 later, filling the gap in fuel efficiency and driving refinement. For now, petrol or mild‑hybrid remain your options.
Final Verdict
The Genesis G90 is a masterclass in luxury reclined. It trades sporty edge for supreme comfort, interior refinement, and a well-appointed feature list—all at a price that undercuts older luxury marques. If you want a flagship sedan that pampers rather than punishes, that whispers instead of screams, and that provides top-tier comfort without the premium badge tax, The G90 warrants serious attention.