In a strategic move that is set to reshape the future of luxury automotive in India, Bentley Motors has announced a new partnership with Skoda Auto Volkswagen India Pvt. Ltd. (SAVWIPL). This marks a significant step for the ultra-luxury British marque, which is now looking to strengthen its operational footprint in one of the fastest-growing high-net-worth markets in the world.
Previously managed under a different import and retail structure, Bentley will now fall under the umbrella of Skoda Auto Volkswagen India, the same group that manages Volkswagen, Skoda, Audi, Porsche, and Lamborghini in the country. With this alignment, Bentley is poised for a new era of streamlined operations, customer-focused services, and potential future localization.
🇮🇳 Why India Matters to Bentley
India, while traditionally not a mass-market for ultra-luxury cars, has shown steady growth in demand for high-end vehicles over the past decade. With a surge in ultra-high-net-worth individuals (UHNIs), metro-level infrastructure improvements, and an increasing appetite for exclusivity, luxury car makers like Bentley now view India as a strategic growth zone.
📊 Some key reasons for Bentley’s renewed focus:
- India’s UHNI population expected to double by 2030
- Growing popularity of luxury SUVs like the Bentayga
- Increased penetration of luxury brands into Tier 1 & Tier 2 cities
- Demand for bespoke craftsmanship and British luxury heritage
🤝 What Does the Partnership with Skoda VW Mean?
By integrating Bentley under Skoda Auto Volkswagen India’s business structure, the company gains access to:
- Established luxury retail network and service centers
- Improved import logistics and compliance processes
- Better after-sales infrastructure via shared resources
- Centralized customer relationship management (CRM) for high-end clients
Skoda Auto Volkswagen India already manages brands like Audi, Porsche, and Lamborghini, which gives it the experience needed to handle Bentley’s premium clientele.
🏢 Bentley Dealerships in India: What Changes?
With the new structure, existing Bentley dealerships in cities like Delhi and Mumbai will continue operations but now report through SAVWIPL. The group is also expected to expand the dealership footprint to other luxury-focused hubs such as Hyderabad, Bengaluru, and Ahmedabad.
🛠️ Key Improvements for Customers:
- Quicker service turnaround times
- Easier access to genuine Bentley parts and accessories
- Upgraded showrooms and lounges aligned with global Bentley design standards
- Integrated vehicle ordering and customisation processes using VW Group platforms
🚘 What Bentley Models Are Currently Available in India?
Bentley India offers a curated range of high-performance, ultra-luxurious models tailored to individual preferences.
1. Bentayga EWB (Extended Wheelbase)
- A flagship luxury SUV with limousine-like comfort
- Multiple personalization options
- Powered by a 4.0L V8 engine
2. Flying Spur
- Bentley’s premium luxury sedan
- Available in V8 and W12 engine options
- Features opulent rear seat comfort and handcrafted interiors
3. Continental GT & GTC
- Grand touring coupe and convertible
- Blends performance with timeless luxury
- Custom Mulliner options available for personalization
Each of these models is sold via made-to-order or limited inventory, allowing customers to fully customize color, trim, veneer, stitching, and even unique emblems.
💬 What Bentley Officials Are Saying
According to Bentley Motors Global, this transition is part of their plan to “align regional operations more closely with strategic group partners for better efficiency, service, and long-term growth.“
SAVWIPL representatives have also confirmed that Bentley customers will benefit from a unified luxury ownership ecosystem, similar to that of Lamborghini and Porsche.
🌍 Global Strategy Meets Local Execution
This new collaboration is part of Bentley’s larger Beyond100 global strategy, which focuses on:
- Becoming a fully electric brand by 2030
- Expanding into new and emerging luxury markets
- Enhancing customer experience through digital and physical upgrades
- Strengthening ties within the Volkswagen Group family
India will likely serve as a testbed for how such integration across brands can work in developing markets, especially for ultra-luxury segments.
🛣️ What’s Next for Bentley in India?
With the SAVWIPL integration in place, Bentley is expected to:
✅ Launch more limited edition and hybrid models tailored for Indian buyers
✅ Bring Mulliner customization showcases to India via digital or dealership experiences
✅ Collaborate on group-level events and drives alongside Lamborghini and Porsche
✅ Possibly explore EV sales post-2026, starting with the first all-electric Bentley
The introduction of advanced digital configurators, AI-based client servicing, and luxury concierge partnerships could soon elevate the ownership journey even further.
💰 Pricing and Segment Strategy
Bentley vehicles in India are priced between ₹4 crore and ₹7 crore (ex-showroom), depending on the model and customization. The Indian customer is increasingly willing to spend on luxury that offers exclusivity and brand heritage—and Bentley checks both boxes.
By leveraging Skoda VW’s backend, Bentley may also be able to optimize logistical costs and offer more value-packed packages in the future, especially in after-sales services.
🔚 Conclusion: A New Era for British Luxury in India
The decision by Bentley to operate under Skoda Auto Volkswagen India is more than just a business shift—it marks a new era in the ultra-luxury automotive experience in India.
For buyers, this means better access, streamlined service, stronger support, and the prestige of Bentley’s global standards backed by group-level efficiency.
With India’s luxury car market on the rise and customers seeking unique automotive experiences, Bentley’s new chapter has the potential to drive not just business—but aspiration, exclusivity, and emotional connection with one of the most legendary car brands in the world.