Tata Motors, a brand known for revolutionizing India’s SUV segment, has once again made headlines with the launch of the Adventure X Persona for its popular Harrier and Safari SUVs. Introduced in 2025, this new variant is more than just a cosmetic update — it’s a statement of strength, sophistication, and ruggedness. Positioned as an upgrade to the Adventure Persona trims, the Adventure X edition brings fresh styling elements, interior refinements, and a bold new attitude that aligns with the spirit of modern explorers.
In this blog, we will explore everything you need to know about the Adventure X Persona — from design upgrades to feature additions and what makes it stand out in the already competitive SUV market.
What is the Adventure X Persona?
Tata Motors introduced the Adventure Persona with the idea of giving its SUVs a more off-road-friendly identity. The Adventure X Persona takes that a step further, blending tough exteriors with premium interiors while enhancing the sporty and adventurous vibe.
This special edition is available on select high-end variants of Tata Harrier and Tata Safari, and caters to those who want an SUV that’s built for both urban streets and rugged terrain.
Bold Design Changes: New Look, Same Power
One of the most striking elements of the Adventure X Persona is its exterior design. Tata has given this special edition a number of cosmetic upgrades to give it a tough, go-anywhere appeal.
Key Exterior Highlights:
- New “Desert Tan” Color Option: A premium matte tan shade exclusive to Adventure X.
- Blackout Elements: Gloss black finish on the grille, skid plates, ORVMs, roof rails, and alloy wheels.
- Adventure X Badge: Bold badging on the tailgate to distinguish it from standard models.
- 18-inch Blacked-Out Alloy Wheels: Adds a sense of muscular stance and sporty charm.
- Roof Rails and Side Cladding: Enhances the off-road aesthetics and utility.
Together, these elements give the Harrier and Safari a bolder, meaner, and more aggressive persona that matches the expectations of outdoor enthusiasts and SUV lovers.
Interior Upgrades: Premium & Purposeful
While the exterior talks the tough talk, the interiors of the Adventure X Persona walk the luxury walk. Tata has retained its plush interiors but given them a darker, more adventurous theme.
Key Interior Features:
- All-Black Cabin Theme: Replaces the lighter tones for a more rugged and sporty vibe.
- Earthy Tan Inserts: Dashboard and door pads get tan highlights to contrast the black interior.
- Ventilated Front Seats: Ensures comfort in both urban and off-road conditions.
- 10.25-inch Touchscreen Infotainment: Seamless UI with Android Auto and Apple CarPlay.
- Premium Audio System (JBL): Rich sound experience to match the premium cabin feel.
- Panoramic Sunroof: Makes the cabin feel airy and upscale.
- 7-inch Digital Instrument Cluster: Customizable, sharp, and informative.
This combination of rugged aesthetics and premium features ensures that while you’re conquering the wild, you’re wrapped in luxury.
Powertrain and Performance
Mechanically, the Adventure X Persona remains identical to its base models. Both Harrier and Safari continue with Tata’s tried-and-tested 2.0-litre Kryotec diesel engine sourced from Fiat.
Engine Specs:
- Engine: 2.0-litre Kryotec Turbo Diesel
- Power: 170 PS
- Torque: 350 Nm
- Transmission: 6-speed Manual and 6-speed Automatic (Torque Converter)
While the Adventure X doesn’t introduce new mechanical upgrades, its engine is known for reliability, smooth performance, and capable torque delivery on highways and rough terrain alike.
Additionally, the platform used — the OmegaArc — is derived from Land Rover’s D8 platform, which gives the SUVs a rugged foundation, good handling, and structural strength.
ADAS and Safety Features
In the 2023 facelift, Tata introduced ADAS Level 2 features for both Safari and Harrier. These continue in the Adventure X Persona, offering a tech-forward and safer driving experience.
Safety & ADAS Features:
- Forward Collision Warning
- Autonomous Emergency Braking
- Lane Departure Warning
- Blind Spot Detection
- Rear Cross Traffic Alert
- 6 Airbags (Standard)
- 360-degree Camera
- Hill Hold Control & Hill Descent Control
- Electronic Stability Program (ESP)
These features not only enhance safety on highways but also add confidence during off-roading or hilly drives.
Pricing & Variants
As a top-tier Persona, the Adventure X is expected to command a premium of around ₹50,000 to ₹80,000 over the standard Adventure variants.
Estimated Price (Ex-showroom):
- Harrier Adventure X: ₹22.49 lakh – ₹25.99 lakh
- Safari Adventure X: ₹23.99 lakh – ₹27.99 lakh
Exact pricing may vary based on variant selection, location, and additional options.
Who Should Buy the Adventure X Persona?
The Tata Harrier and Safari Adventure X Persona editions are ideal for:
- SUV enthusiasts who want a rugged yet premium SUV.
- Families who want a spacious and safe highway cruiser.
- Buyers seeking style with substance.
- Those looking for a unique, limited-edition vehicle.
If you love road trips, occasional off-roading, and want your car to reflect your adventurous side, the Adventure X Persona offers a compelling package.
Final Verdict: Style Meets Strength
Tata Motors has once again hit the sweet spot between performance, design, and value with the Adventure X Persona for Harrier and Safari. With bold aesthetics, top-class features, and a nameplate associated with safety and strength, this new edition is likely to win hearts among young buyers and adventure lovers alike.
If you’re in the market for a feature-loaded, stylish SUV that’s ready for any challenge — from urban commutes to off-beat explorations — the Tata Harrier or Safari Adventure X Persona deserves your attention.