Toyota has taken a bold step to keep its popular Urban Cruiser Hyryder fresh and desirable in the ever-competitive compact SUV market. The brand has introduced a ‘Prestige Package’, a special accessory and styling kit designed to enhance the aesthetics and comfort of the SUV. This new package offers added value to customers looking for a more premium and customized experience.
As the demand for feature-rich, stylish SUVs continues to rise in India, Toyota is strengthening the appeal of the Hyryder not just through its hybrid tech, but now through visual upgrades and a touch of luxury.
Let’s dive into everything the new Prestige Package brings to the table — from features and design upgrades to pricing and market impact.
🚗 What is the Prestige Package?
The Prestige Package is a dealer-level accessory kit for the Toyota Urban Cruiser Hyryder, aimed at elevating both its exterior design and interior ambiance. Unlike a full variant upgrade, this package does not change mechanical specs but focuses on enhancing the SUV’s premium look and feel.
It includes a curated set of cosmetic enhancements and creature comforts, giving buyers a sense of exclusivity without opting for a top-end variant.
✨ Key Features of the Prestige Package
Here’s a breakdown of what’s included in the Toyota Hyryder Prestige Package:
🔹 Exterior Upgrades:
- Chrome Garnish on the front bumper, fog lamp housing, and rear tailgate
- Side cladding with chrome finish for a more muscular look
- Window frame kit with chrome accents
- Rear bumper skid plate for a rugged finish
- ‘Prestige’ badging to distinguish the package
🔹 Interior Enhancements:
- Premium seat covers with dual-tone contrast stitching
- Designer floor mats
- Dashboard inserts with glossy black or faux wood finish
- Door scuff plates with Toyota branding
- Ambient lighting for a more sophisticated cabin environment
These upgrades bring the Hyryder closer in visual appeal to more premium SUVs in the segment.
🛠️ Package Availability and Compatibility
The Prestige Package is available across multiple variants of the Urban Cruiser Hyryder, including:
- Neo Drive (Petrol MT/AT)
- Strong Hybrid variants
- E, S, and G trims
The accessories are dealer-fitted, meaning they don’t affect the car’s warranty or insurance. Buyers can also choose to add the package at the time of booking or during delivery.
💰 Pricing of the Prestige Package
The Prestige Package is priced at approximately ₹25,000 to ₹30,000, depending on the variant and dealer location. Compared to what these accessories would cost individually, the bundled price offers better value.
It also gives budget-conscious buyers the opportunity to upgrade the look of their mid-level variant without jumping to the most expensive trims.
📸 Visual Appeal: Before vs After
Here’s a quick comparison to understand the difference:
| Feature | Standard Variant Look | With Prestige Package |
|---|---|---|
| Front Bumper | Body-colored or plain black | Chrome accents with sporty flair |
| Cabin Ambience | Basic fabric or monotone trims | Premium seat covers, mood lights |
| Side Profile | Minimalist styling | Chrome-lined windows and cladding |
| Rear Design | Plain bumper | Skid plate with chrome garnish |
Overall, the vehicle gets a more luxurious, SUV-like stance, perfect for urban users who want a blend of utility and sophistication.
🌿 What About Performance?
The Prestige Package does not change the engine or drivetrain of the Toyota Hyryder. All existing engine options remain the same:
🔋 1.5L TNGA Strong Hybrid
- Combined output: 114 hp
- Mileage: Up to 27.97 km/l (segment-best)
- e-CVT gearbox
- Self-charging hybrid tech
⛽ 1.5L K-Series Petrol (Neo Drive)
- Output: 103 hp
- Available with MT and 6-speed AT
- Idle start-stop for better efficiency
So, while the package is cosmetic, it complements the already efficient and smooth drive experience of the Hyryder lineup.
📈 Market Impact: Why Prestige Package Matters
In a highly competitive compact SUV market that includes Hyundai Creta, Maruti Grand Vitara, Kia Seltos, Skoda Kushaq, and others, Toyota is clearly focusing on:
- Visual Differentiation: Not all buyers want to stretch to the top variant but still desire a premium look. This package meets that demand.
- Personalization Trend: More Indian buyers today are interested in customizing their vehicles. Toyota is responding to that shift.
- Increased Dealership Value: Dealer-fitted accessories increase sales opportunities without impacting manufacturing cost.
- Resale Value Boost: Well-installed accessories and a premium look often increase a car’s resale appeal.
👤 Who Should Buy the Prestige Package?
This add-on is ideal for:
- Buyers choosing mid-variants but wanting a premium look
- First-time SUV owners upgrading from hatchbacks/sedans
- Urban drivers looking to balance budget and style
- Customers who don’t want to modify their vehicle aftermarket
It’s also a good option for those who want their vehicle to stand out without spending too much on external customization or third-party kits.
🧠 Expert Opinion
Automobile analysts have reacted positively to this move. According to industry expert Kunal Sharma:
“The Prestige Package is a smart move by Toyota. It’s not a new variant, yet it gives the customer the feel of exclusivity. With EVs and hybrids gaining popularity, personalization is the next big battleground.”
🧾 Warranty & Safety
All accessories in the Prestige Package are Toyota Genuine Accessories, which means:
- They do not void the vehicle warranty
- Fitment is handled professionally by trained technicians
- Compatibility with airbags, wiring, and other safety systems is ensured
This is a major advantage over local aftermarket fitments that may compromise build quality or reliability.
✅ Conclusion
With the launch of the Prestige Package, Toyota has successfully added a layer of desirability to the Urban Cruiser Hyryder, without altering its core strengths of fuel efficiency, hybrid performance, and comfort. The package is a brilliant way for mid-variant buyers to enjoy premium styling without stretching their budgets.
If you’re in the market for a compact SUV that delivers both smart hybrid tech and personalized luxury, the Hyryder with the Prestige Package might just be the perfect fit.